State of the Games Industry

The presenter of this documentary doesn't half speak fast but if you can keep up this is really worth watching. It explains the state of the games industry at the moment and shows just what a turbulent time it really is for established players in the industry. As one talking head explains its a perfect storm of change - digital downloads, social gaming, mobile phone gaming - all changing simultaneously and so rapidly that the industry is finding it hard to keep up. And the reason why they are finding it hard to keep up is because they have no idea what the shape of the videogames industry will be in the next five years. It's an exciting time, but there's a reason why many of these industry figures look so pale and clammy - they're panicking.

 

Videogames Marketing

Also of interest is this article on the marketing strategy for Portal 2 that encourage savy fans of the game to buy a series of independent games just to find out clues about Portal 2. The article suggests that the complexity of the viral marketing trail could have potentially annoyed some of the hardcore fans. See what you think.

Here's a review of the impact social network and media have had for marketing companies.

Distribution

WHO WINS AND WHO LOSES WITH DIFFERENT TYPES OF DISTRIBUTION


BELOW ARE SOME ASSETS THAT ARE WORTH A LOOK HOWEVER, SOME ARE FROM 2010 - THINGS HAVE MOVED ON FROM THEN
Distribution case study

Digital Distribution - the future?

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